William Scott Goldman is the founding member of Goldman Law Group, representing creative business clients throughout the U.S. and internationally. One of the world’s most prolific trademark filers, he’s currently ranked ‘Top-5’ at the USPTO with over 19,000 successful filings. Having written the book on Branding Law, he is also a frequent lecturer, guest speaker, media commentator, and author on various legal subjects. Clients appreciate his creative legal insights and practical business solutions, quick response times, and reasonable flat-fee billing.
Tell us about your childhood and where you grew up
Born and raised just outside of New York City, William always had a keen interest in trademarks and branding even from an early age.
How did you get started as an entrepreneur?
Representing Innovation is both our mantra and mission statement, succinctly signifying our firm’s disruptive approach toward providing cutting-edge legal solutions for creative business clients in all fifty states and worldwide. Recognizing the need for a new type of law firm for startups and entrepreneurs, we set out to create a brand new business model, bridging the gap between the non-lawyer legal service provider companies and the more traditional law firm structure.
What is one business lesson you would tell a startup founder?
As Peter Drucker, the esteemed management consultant and author once explained, business success is solely based on marketing and innovation. Applying this concept first-hand, I’ve since learned that ongoing innovation should be the defining organizational theme. Staying ahead of the curve and creating a distinctive niche in the marketplace, that alone should generate a competitive advantage while better serving the needs of clients and prospective clients. Effectively marketing one’s unique selling proposition while always under-promising and over-delivering then produce exponential results. In other words, an effective organization is always exceeding expectations with a high-touch client experience that generates repeat business and future referrals, thus, minimizing acquisition costs. And at the same time, there should be a keen institutional focus on promoting underlying brand values both internally and externally in order to create a positive culture that fuels continued growth.
